Strategic attributes and performance in the BCG matrix—A PIMS-based analysis of industrial product businesses. If you read nothing else on strategy, read thesebest-selling articles., 71. This includes both primary investment and secondary exit of some early stage investors. This is shown through a proper implementation framework. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The organization can enter new markets with its existing products. 2.1.4 SWOT-NYKAA COM A PASSION FOR BEAUTY. Mason, OH: South-Western, Cengage Learning. lower cost, improved accessibility or enhanced brand image. Nykaa And The Art Of Retailing. As of 2020, Nails Inc is one of the leading brands in the lifestyle and retail sector. Published by HBR Publications. free shipping* Cash on Delivery The wide product portfolio can allow the organisation to expand the customer base and offset the losses. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. Lastly, a timeline of the issues and events in the case needs to be made. This is known as market penetration strategy. Hambrick, D. C., MacMillan, I. C., & Day, D. L. (1982). International Journal of Modern Social Sciences, 2(1), 34-43. Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. The strategies devised and included in the Nykaa com A Passion for Beauty case memo should have a blue ocean strategy. nykaa.com Competitive Analysis, Marketing Mix and Traffic . Therefore, the SWOT analysis is a helpful tool in coming up with the Nykaa com A Passion for Beauty Case Study answers. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. Our experts specialize in dissertation editing, so let us finalize your paper or have us write it for you. If a resource is only valuable, then it’s a competitive parity. Birchbox. The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. ANSOFF matrix, environment, and growth-an interactive triangle. (2013). These factors are also responsible for the future growth and challenges within the industry. New York: Free Press. Competent and committed human capital can act as a powerful source of competitive advantage. improved access to raw material and quick product delivery to the final customer. It includes the threat of substitute products. Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities. An offline retail store has been launched at IGI Airport, Terminal-3, New Delhi. The value of these products is high. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Cash Cows are those strategic business units with high market share and low market growth rate. One is also required to provide how these recommendations would be implemented. To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution. SWOT Analysis is a proven management framework which enables a brand like Myntra to benchmark its business & performance as compared to the competitors and industry. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. (2015). Identify the market growth of each strategic business unit. Each of these resources are assessed in terms of the value it brings to the organization. Gupta, A. Retrieved from https://www.hbs.edu/mba/blog/post/8-tips-to-help-you-prepare-for-the-case-method. These are the threats that the industry faces due to new entrants. Each resource is assessed whether it could be imitated by competition easily or not. Application of this tool in NYKAA COM A PASSION FOR BEAUTY’ context involves identification of key strengths, weaknesses, opportunities and threats. Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. uber mktg-2205 marketing of services winter 2018 gap analysis gap analysis executive summary summary of the gap analysis marketing of services - 7 p's recommendations based on gaps appendix approval requirements executive summary executive summary uber is an on-demand general swot Understanding Business Processes, 50-66. Let our expert writers work on your assignments and essays, Based on 8,625 Reviews, Policies It’s time to team up with one of our experts. Beauty retailer Nykaa has closed its series D investment round of Rs 1.65 billion. (2013a). It was launched as an ecommerce portal curating a range of beauty and wellness products. Nykaa shares offers and deal posts on its Facebook page that has helped the brand get a massive 1.4 million fan following. Nykaa General Information Description. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. PESTLE Technique–a Tool to Identify External Risks in Construction Projects. The third step is not compulsory but depends from case to case. Nixon, J., & Helms, M. M. (2010). Management and Administrative Sciences Review, 2(2), 196-206. Dogs are those strategic business units with low market share and low growth rate. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. As NYKAA looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. The alternate solution for Nykaa com A Passion for Beauty is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations. Team Up With Expert Writers To Complete Your Unfinished Essay. The funding will help to fund growth capital as well as expand the retail determines the business’s reach to the target market and ensures the easy accessibility. Get free, customized ideas to outsmart competitors and take your search marketing results … How They Teach the Case Method At Harvard Business School. Retrieved July 7, 2016, from https://hbr.org/1979/03/how-competitive-forces-shape-strategy. In the SWOT analysis, threats are those things which can be a negative for a business or organization. Nykaa is an operator of an e-commerce portal designed to sell cosmetics and beauty products online. Rauch, P. (2007). The steps to be followed in this analysis is as follows: The strategies identified from the Nykaa com A Passion for Beauty BCG matrix and included in the case pdf. Introducing Textbook Solutions. Nykaa has 700 employees and is ranked 5th among it's top 10 competitors. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. This paper presents the solved Nykaa com A Passion for Beauty case analysis and case solution. The top 10 competitors average 3,279. This preview shows page 1 - 2 out of 4 pages. K, & Martin, D. (1998). The case solution first identifies the central issue to the Nykaa com A Passion for Beauty case study, and the relevant stakeholders affected by this issue. The first step of the solution is to come up with a corporate level strategy for the organisation. These are usually in the form of strategies that the organisation can adopt. The solution consists of recommended strategies to overcome this central issue. The CAGE Comparator™ analysis tool examines international flows and helps identify untapped opportunities for companies and countries. These can usually be developed using the company history is provided in the case. It is also important to understand what stakeholders are affected by the problem and how. particularly when business is service oriented in nature. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Nykaa com A Passion for Beauty operates in. Strong online presence on different social networking sites and efficient social media management can. This is known as a diversification strategy. What's swot in strategic analysis? Hill, C., & Jones, G. (2010). The geographic presence in different regions can act as one of the major strength of the organisation. The firm’s primary and support activities are listed down. It involves looking at the current market share of the company and its competitors. Kotler, P., & Armstrong, G. (2010). How To Write A Proposal For A Research Paper? Business Strategy Review, 14(2), 8-10. If a resource is high on all of these 4, then it brings long-term competitive advantage. Nykaa has generated INR 220 crores as its revenue for the year 2015-16 with more than 95% repeated customers. It includes the bargaining power of buyers in the industry. This is doing the Nykaa com A Passion for Beauty Case Solution. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. The Competitors analysis of Nykaa com A Passion for Beauty looks at the direct and indirect competitors within the industry that it operates in. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. The solution may state that objectives that these people need to achieve and how these objectives would be achieved. The value chain and competitive advantage. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. Nykaa com A Passion for Beauty should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL. Strong financial position and health can allow the firm to make further investments. The SWOT analysis is an effective tool to analyze the company related factors. Ecommerce is a unit-intensive model and requires massive customer acquisition to offset spending costs. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. For a limited time, find answers and explanations to over 1.2 million textbook exercises for FREE! SWOT Analysis is a proven management framework which enables a brand like Nails Inc to benchmark its business & performance as compared to the competitors and industry. Identify the relative market share of each strategic business unit. Subscribe now to get your discount coupon *Only correct email will be accepted. (2013). It shows that one has been clarified with the HBR fundamentals on the topic. Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. The case study does not end at just providing recommendations to the issues at hand. 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