Can I reprint and translate your articles to my website? Keep in mind that a good gamified system doesn’t need to have all of the Core Drives, but it does need to do really well with the ones it does implement. Das Octalysis Framework, entwickelt von Yu-kai Chou, identifiziert 8 Core Drives, die für die alle Handlungsmotivationen des Menschen verantwortlich sind. Die primäre Komponente sind die acht Core Drives (treibenden Kräfte), welche seinem Framework auch den Namen geben, nämlich Octalysis. I appreciate the time and effort you put in this article. The White Hat core drives are represented by the core drives at the top of the Octalysis diagram: The Black Hat core drives are represented by the core drives at the bottom of the Octalysis diagram: Each Core Drive has many game techniques associated with it. The Octalysis framework was created by Yu-kai Chou. Once level 1 is mastered, one can then apply it to Level 2 Octalysis, where we try to optimize experience throughout all four phases of a player’s journey: Factoring in the 4 Phases of a Player’s Journey. Another well-k nown gam ification fra mework is ‘Octalysis Gamificat ion Framew ork’ (Chou, 2016) whic h is . Octalysis: Complete Gamification Framework - Yu-kai Chou Octalysis is an internationally acclaimed Gamification Framework that utilizes 8 Core Drives to analyze challenges, identify opportunities, and create actionable steps to drive human behavior through human-focused design. Hi, I’m Yu-kai Chou, Gamification pioneer, creator of the Octalysis Framework, and author of Actionable Gamification.Thanks for visiting my site! We used Octalysis Framework developed by Yu-Kai Chou [3] to analyze those sites. Of course, the Score itself is not very useful or actionable, so I always tell my clients to focus on what Core Drive is lacking, instead of being obsessed with their “score.”. After taking this course, students should be able to understand how the brain works, how to trigger motivations, and be able to apply that to all sorts of aspects in their lives, such as fundraising, […] Many people watch movies or read novels because of this drive. Black Hat core drives make us feel obsessed, anxious and addicted. Many games have Appointment dynamics or torture breaks within them (come back in 2 hours to get your reward). Core Drive 2: Development and Accomplishment, Core Drive 3: Empowerment of Creativity and Feedback, Core Drive 5: Social Influence and Relatedness, Core Drive 7: Unpredictability and Curiosity, Learn how and when to remove these template messages, Learn how and when to remove this template message, "Octalysis: Complete Gamification Framework - Yu-kai Chou", https://en.wikipedia.org/w/index.php?title=Octalysis&oldid=983418267, Articles needing cleanup from September 2018, Articles with close paraphrasing from September 2018, Articles with a promotional tone from September 2018, Articles that may contain original research from September 2018, All articles that may contain original research, Articles with multiple maintenance issues, Creative Commons Attribution-ShareAlike License, This page was last edited on 14 October 2020, at 03:26. Octalysis is a human-focused gamification design framework that lays out the eight core drives for human motivation. In essence, it is Human-Focused Design (as opposed to “function-focused design”). Empowerment of Creativity & Feedback is when users are engaged in a creative process where they have to repeatedly figure things out and try different combinations. This drive incorporates all the social elements that motivate people, including: mentorship, social acceptance, companionship, and even competition and envy. When something does not fall into your regular pattern recognition cycles, your brain kicks into high gear and pays attention to the unexpected. All people have to do is to play all day. This drive refers to users feeling like they own or control something. Such a great and useful post. Yu Kai Chou created a framework called the Octalysis Framework. The aim of this presentation is to reflect upon Chou’s (2016) Octalysis framework and how it can ef-fectively be applied in teaching of English as a Foreign Language at primary school contexts. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. When you see a friend that is amazing at some skill or owns something extraordinary, you become driven to reach the same level. Of course, this is all very abstract, so lets look at a few examples. The framework is based on the premise that systems are “function-focused”, designed to complete a task as quickly as possible, similar to a factory process assuming workers will complete their tasks in a timely manner because they are required to do so. A learner of Octalysis, Ron Bentata from Israel, kindly made a public Octalysis Tool for me and other Octalysis Enthusiasts. The Octalysis framework consists of eight Core Drives (CDs) 1. If you don’t know what’s going to happen, your brain is engaged and you think about it often. Epic Meaning & Calling 2. Generally, any good and engaging product or system will have at least one of the core drives listed above. So in the past decade, I have been digging deep into forming a complete Gamification framework to analyze and build strategies around the various systems that make a game fun. Epic Meaning & Calling. http://www.tedxlausanne.org - Yu-kai Chou is an entrepreneur, speaker, and gamification pioneer. I appreciate your valuable post. Many people voluntarily submit themselves into Black Hat Gamification in order to go to the gym more often, eat healthy, or avoid hitting the snooze button every morning. Also, if a person spends a lot of time to customize her profile or her avatar, she automatically feels more ownership towards it too. If you are interested in working with Yu-kai Chou for a business project, workshop, speech or presentation, or licensing deal, please fill out the form below. I also noticed that different types of game techniques push us forward differently: some in an inspiring and empowering way, while some in a manipulative and obsessive manner. A symptom of this is a player that devotes a lot of his time to maintaining a forum or helping to create things for the entire community (think Wikipedia or Open Source projects). Click here to check out the Octalysis Tool. Additionally, each of these drives have different natures within them. The Core Drives on the left are Left Brain Core Drives, being more associated to logic, calculations, and ownership. Games have no other purpose than to please the individual playing them. Because once the companies stop offering the extrinsic motivator, user motivation will often plummet to a level much lower than when the extrinsic motivator was first introduced (the Over-justification Effect). Yu-kai Chou is an Author and International Keynote Speaker on Gamification. Everything we do is based on one or more of the eight core drives. The REMOTE Framework. Keep in mind that just because something is Black Hat doesn’t mean it is necessarily bad – these are just motivators – and they can be used for productive and healthy results or malice and manipulative ones. This process is what I call “Human-Focused Design,” as opposed to “Function-Focused Design.” It’s a design process that optimizes for human motivation in a system, as opposed to pure efficiency. The problem with Zynga games, according to the Octalysis framework, is that they have figured out how to do many Black Hat Game Techniques, which drive up revenue numbers from users, but it doesn’t make users feel good. On the left are left brain core drives ( CDs ) 1 powerful, but they feel they... About what players feel across the journey powerful, but make the user feel powerful, make... 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