And he's the author of "Outcomes Over Output" (S&R Press) and the co-author of two books: "Sense & Respond" (from Harvard Business Publishing) and "Lean UX" (from O'Reilly). Discover how to approach, prepare, & guide team meetings to their best outcomes, as well as how to use reflection to improve every stage of your work. A game changer; take hold of your own destiny and build the products that your customers need before someone else does! Learn more about the program. That book became a must-read for anybody in design trying to do better things, rather than things better. ... how the emerging Network Era is creating opportunities for firms that can adapt to the new "sense and respond" mandate. A must read! Sense and respond methods rely on a continuous feedback loop — an ongoing conversation between our organizations and the people they serve. The book "Sense and Respond - The Journey to Customer Purpose" can provide the insight to those questions. This way of navigating uncertainty has been developed in parallel across many disciplines with methods like agility, design thinking and lean startup. There was an error retrieving your Wish Lists. Product Management: How to create Real Value with Effective Product Management. 1Contnui ouU s nntceai try 71 Everything’s Changing, All the Time 2 . Sense and Respond: Capturing Value in the Network Era January 1998. 14. Learn how to engage them via relevant, productive and memorable brainstorming workshops. Learn More. Sense and Respond book. Sense and Respond book. Chemicals from food or floating in the air are sensed by olfactory receptors in the nose. BA and Bookshop.org respond to bookseller criticism ... who also runs the independent book chain Daunt Books, ... but it's not the top of our marketing strategy because it wouldn't make sense … Sense and Respond is the main idea behind the approach to (software) product development that the authors started exploring in Lean UX. Board Member Orientation Simplified. Congratulations for this brilliant contribution - we will all benefit immeasurably.' Book review conclusion. Here's how to create morning routines that lead to explosive success! All sense organs respond to stimuli by producing nerve impulses that travel to the brain via a sensory nerve. These new, software-driven… I am the co-author of Sense and Respond, Lean UX and Lean vs Agile vs Design Thinking. Your employees are key to your company's success. It's punchy, focused and aims to teach those business types who are probably stuck in old ways of working, to rethink and rediscover what made delivery fun and great. There are over 300 different receptors that each bind a specific molecule feature. Highly recommended!!!!! It simply restates anecdotes from the product world with uncritical, sounds good, consultant speak which does our craft a disservice. Jeff Gothelf, Josh Seiden, Vicky OlsenSeries Editors. That all Iwill say, you must to buy yesterday,if you really want to develop your ability of listening, sense , analyze and respond. Insightful and informative for sure. Our authors are experts working in the fields they write about. has been added to your Cart. How Successful Organizations Listen to Customers and Create New Products Continuously. ISBN-10: 140394573X There was a problem loading your book clubs. a must read for product managers, designers, developers, Reviewed in the United States on October 23, 2017, software has never been easier to ship, and getting feedback from users/customers has never been easier to collect; this book helps shape some foundational ideas to being better at sensing (market signals) and responding (continued improvement to our users needs based in part by those signals). Unable to add item to List. Responses . INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group). Book Sips #2— ‘Sense & Respond’ by Jeff Gothelf & Josh Seiden. Invisible Leader: Facilitation secrets for catalyzing change, cultivating, innovati... Declutter Your Mind: How to Stop Worrying, Relieve Anxiety, and Eliminate Negative ... Start Small, Stay Small: A Developer's Guide to Launching a Startup. Strategic Performance Management:Book Citation Extract Synopsis The following text is an extract featuring the work of Stephen Parry and Susan Barlow while they were at Fujitsu Services. Recently, I co-founded Sense & Respond Press, a publishing house for modern, transformational business books. Disruption is coming and can come from where you least expect it. Super disappointed in this book as it says mostly the right things about how product teams should be run and business leaders should consider tech. Love this whole book, but especially Chapter 7 Doing Less, More Often. How Winning Companies Sense and Respond to Change Using Real-Time Technology. Great central point but some filler in the book as well. Read reviews from world’s largest community for readers. 'Sense and Respond is a radical departure for the entire service sector, a dramatic shift in thinking that could revolutionise services in the same way as Six-Sigma and TQM transformed the world of production. Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously - Kindle edition by Gothelf, Jeff, Seiden, Josh. It was going to be a tough act to follow... but wow have they delivered. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Josh Morales ... and response. I have been working in various product development roles for the last 19 years - it has changed a lot in that time and never more so than in the last 5 years. Our payment security system encrypts your information during transmission. Promises practical implementation tips but doesn't deliver on that, really just a collection of stories highlighting aspects of the approach. The pointedly satirical, comic work offers a vivid depiction of 19th-century middle-class life as it follows the romantic relationships of Elinor and Marianne Dashwood. The Sense and Respond Model . Recently, I co-founded Sense & Respond Press, a publishing house for modern, transformational business books. Reviewed in the United Kingdom on February 24, 2017, A little long winded. In Sense and Respond, Jeff Gothelf and Josh Seiden vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them-and to continuously innovate within them. I find this book one of the best ones of last years readings. Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. The book is based upon substantial research and … In addition, it contains multiple case studies… After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Sense and Respond 41 Continuous Learning 3 . Chul Kwon Head of Product InterviewJet Jenine Lurie Director Innovation by Design at Genpact Jordan Bergtraum … This book reflects some of the best thinking that I have read and I can thoroughly recommend it to anyone crafting a narrative for their team, their boss or their organisation on a smarter way of working, on a pattern of thinking and on an approach which is best suited to the complexity of the environments we have all come to work in. I have already talked about this to a few of my colleagues. Sense and Respond: How Successful Organizations Listen to Customers and Create New Products…, Previous page of related Sponsored Products. Home; Sense and Respond × The book finds humour and hypocrisy in the current situation and is more than a light spoof of the Peter and Jane books. Things are put out into the market and it generally ends there. This book is a great map to help you navigate in our increasingly digital world. Sense and Respond: The Journey to Customer Purpose Written by Stephen Parry, Susan Barlow and Mike Faulkner. For the 2020 holiday season, returnable items shipped between October 1 and December 31 can be returned until January 31, 2021. ONLINE, REMOTE & IN … Everyday low prices and free delivery on eligible orders. Congratulations for this brilliant contribution - we will all benefit immeasurably.' But as a Product Manager, and someone working in Big Tech, this book added nothing to my knowledge base. This important and practical book provides a holistic new operational and management model to help organizations and their leaders sense and respond—and to win—in a world transformed by new technologies. ADVANCE PRAISE for Sense and Respond: Eric Ries, author, The Lean Startup— “The authors’ ideas—from the continuous two-way conversation we should be having with customers to the concept of ‘learning forward’ in order to forge ahead despite uncertainty—provide a crucial framework for the modern world of business. Sense and Respond take the vision from the first book and expand it to the whole product development lifecycle. Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer... Board Member Orientation: The Concise and Complete Guide to Nonprofit Board Service, Indistractable: How to Control Your Attention and Choose Your Life. We'll let you know when our titles are published, and share exclusive content from our authors. The book Sense and Respond provides ideas for executives, managers and business line leaders to leverage the power of technology to build more successful businesses. Messages from Sense Organs to the CNS are all in the form of Nerve Impulses. Plan for Change and Uncertainty 113 Stream Tracks and Playlists from Sense Book on your desktop or mobile device. Please try your request again later. This book will help you change the mindsets in your business to understand how to create a business strategy for delivering the right product/site/thing in the right amount of time and use the valuable feedback to evolve or pivot. The customer is at the center of the process and the organization needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. Everyday low prices and free delivery on eligible orders. In addition, it contains multiple case studies… Reviewed in the United Kingdom on March 6, 2017. Animals can sense a wide range of stimuli that includes, touch, pressure, pain, temperature, chemicals, light, sound, movement and position of the body. Live in the present moment with simple mindfulness habits. Why Companies Resist 65 Overcoming Obstacles and Objections 4 . They not only talk about the what to do's in the work of producing software but just as importantly, they why's. Email us directly and we'll put you in touch with the right folks. Some animals can sense electric and magnetic fields. Gothelf and Seidel have done a great job of following up on their seminal work from Lean UX. Buy Adaptive Enterprise : Creating and Leading Sense-And-Respond Organizations 99 edition (9780875848747) by Stephan H. Haeckel and Adrian J. Slywotzky for up to 90% off at Textbooks.com. 13. What Jeff Can Do For You. This shopping feature will continue to load items when the Enter key is pressed. An outstanding book that challenges traditional product thinking - read it and then give it to your boss! It really gives a blueprint for leaders who want to enable their teams to get going right away doing better, more effective work. We curate a fantastic series of experts who come to your offices to teach your people, create excitement, and lead change during one high-energy Innovation Day each month. ADVANCE PRAISE for Sense and Respond: Eric Ries, author, The Lean Startup-- "The authors' ideas--from the continuous two-way conversation we should be having with customers to the concept of 'learning forward' in order to forge ahead despite uncertainty--provide a crucial framework for the modern world of business. About For Books Sense and Respond: The Journey to Customer Purpose For Kindle Sense and Sensibility isn't funny, in the traditional sense, but I was laughing out-loud repeatedly while reading it. Jeff & Josh made their name with the cult Lean UX book. The same goes for any organization who might be interested in purchasing bulk copies for their teams. You Are in the Software Business 81 PART TWO A Manager’s Guide to Sense and Respond 5 . Sense & Respond Press is the newest venture from Jeff Gothelf and Josh Seiden, authors of the groundbreaking Lean UX, and of the Thinkers50-nominated Sense & Respond. Sense & Response methods are going to be crucial for the digital economy moving forward. Sense and Respond brings great insights and actionable tips. Sense organs provide the required data for interpretation through various organs and a network of nerves in response to a particular physical phenomenon. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Things are put out into the market and it generally ends there. Easy read but if you've read lean startup or other similar books on focus on learning not outputs then this is a repeat. Excellent reading! In Sense and Respond , Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage themand to continuously innovate within them. Is the two-way conversation with the market, the feedback loop. Author Stephan Haeckel shows how large, complex organizations can adapt in a systematic way to the unpredictable demands of rapid, relentless change--if the organization is designed and managed as an adaptive system. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. Learn More. It leads to the opportunity for companies to sense what is happening in the market and respond to it. You're listening to a sample of the Audible audio edition. I am the co-author of Sense and Respond, Lean UX and Lean vs Agile vs Design Thinking. Book Citation for Sense and Respond by Stephen Parry. Response Essay about Getting a Tattoo: Responds to a personal experience article from the New York Times about a man who gets a dragon tattoo. Read reviews from world’s largest community for readers. Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously, from Harvard Business Press, describes the tools, techniques, and practices that managers need to thrive in this new world. Please try again. If your stuck in a rut of constantly being given big bang (or waterfall) projects to deliver, then I recommend you stop what your doing and read this book. This is a must-read for anybody who wants to think differently, learn holistically and push organisations to new places. Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Find all the books, read about the author, and more. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Please try again. Today's technology has become vital to … Sense & Respond. To get the free app, enter your mobile phone number. Even more so, it is a book about keeping pace with technical advances. Your recently viewed items and featured recommendations, Select the department you want to search in, Or get 4-5 business-day shipping on this item for $5.99 Something went wrong. Home Browse by Title Books Sense and Respond: Capturing Value in the Network Era. With the emergence of social media, a two-way conversation has also emerged. Sense and Respond Summary Sense and Respond: Capturing Value in the Networked Era by Richard L. Nolan From virtual shopping to virtual organizations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs, and use digital capabilities to swiftly and effectively respond. Sense & Respond Press publishes short, beautiful, actionable books by leading practitioners in the field of innovation, digital transformation, product management, and design. Digital book Sense and Respond: How Successful Organizations Listen to Customers and Create New workshops & keynotes. Improving IT-Enabled Sense and Respond Capabilities: An Application of Business Activity Monitoring at Southern International Airlines: 10.4018/978-1-60566-677-8.ch034: Commercial airlines face an extremely challenging operating and competitive environment. We argue that Lean Service should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. Reviewed in the United States on April 19, 2018. Top subscription boxes – right to your door, Lean vs. Agile vs. Design Thinking: What You Really Need to Know to Build High-Performing Digital…, © 1996-2020, Amazon.com, Inc. or its affiliates. Bernard Marr ran independent studies to demonstrate the effectiveness of their work. Plan for Change and Uncertainty 113 From short, practical books, to keynote speakers and workshops, Sense & Respond Press creates and curates tools for transformation leaders everywhere. Sense & Respond feels like a different beast, but delivered with the same approachable style that made Lean UX so useful. Download it once and read it on your Kindle device, PC, phones or tablets. Forever Employable Lean UX Sense & Respond LEAN VS.AGILE VS. DESIGN THINKING LEAN UX BOOK Now in its second edition and with more than 60,000 copies sold in 6 languages, the award-winning Lean UX book is filled with content on MVP’s, design sprints, dual-track agile and product discovery. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. Please try again. This book is an absolute must have for any organization which is serious about being a sustainable, relevant, and valued organization in the 21st century, and which can potentially become a leader in transforming an industry. Sense & Respond: Book Review & Panel Discussion 1. Ebooks will likely publish a little sooner than physical books. 5 Followers. Get Sense and Respond now with O’Reilly online learning.. O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. BUSINESS EDITION The OPNsense® Business Edition is intended for companies, enterprises and professionals looking for a more selective upgrade path (lags behind the community edition), additional ‎Show UIE Book Corner, Ep Jeff Gothelf & Josh Seiden’s “Sense & Respond” - Oct 4, 2017 ‎Traditional marketing and communications often take the form of a one-way conversation. I've used insights from this book in my current job and will take its lessons throughout my career. But left me with a lot to think about . If you know a manager or executive who would benefit from Sense & Respond , please forward this to them. 'Sense and Respond is a radical departure for the entire service sector, a dramatic shift in thinking that could revolutionise services in the same way as Six-Sigma and TQM transformed the world of production. Lots of great business tips in here, and it's an easy/quick read. 1Contnui ouU s nntceai try 71 Everything’s Changing, All the Time 2 . The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. Highly recommended. Everyday low prices and free delivery on eligible orders. These signals are sent directly to the olfactory bulb in the olfactory cortex of the brain. Buy Sense and Respond: The Journey to Customer Purpose 2005 by Barlow, Susan, Parry, Stephen, Faulkner, Mike (ISBN: 9781403945730) from Amazon's Book Store. We do Lockdown is published on 5 November. Reviewed in the United Kingdom on May 24, 2017. Nevertheless, Adaptive Enterprise has some good ideas for business leaders looking for an edge in a world where rapid change is the norm. The Sense of an Ending is a 2011 novel written by British author Julian Barnes.The book is Barnes's eleventh novel written under his own name (he has also written crime fiction under the pseudonym Dan Kavanagh) and was released on 4 August 2011 in the United Kingdom. Innovation Days is a 6-month-long series from Sense & Respond Press that makes it easy to keep your teams current on today’s most relevant topics. “Sense and Respond” is a book about innovating faster to stay ahead of competition. Well done. Adaptive Enterprise outlines the new sense-and-respond business model that helps companies anticipate, adapt, and respond to continually changing customer needs. The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. Scroll. Meet the future head-on with this incisive book that details emerging trends that will affect all businesses as they progress through the 21st century. EACH SENSE ORGAN ENABLE IT TO RESPOND TO PARTICULAR STIMULI. Not the book the product world needs right now, Reviewed in the United States on November 13, 2018. workshops & keynotes. R, Reviewed in the United States on February 14, 2017. Since the early 1980s, sense and respond has also been used to describe the behavior of certain open systems. The Year that Changed Everything: Sample paper written by a college English class about an article by Lance Morrow suggesting that three lesser-known events of 1948 had a great impact on history. They are an integral part of our lives and it is the only way that enables us to perceive the environment. Book review: Sense & Respond Sense and respond is an excellent book for knowledge workers. work with Jeff. Buy Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously by Gothelf, Jeff, Seiden, Josh (ISBN: 9781633691889) from Amazon's Book Store. He's a co-founder of Sense & Respond Press, a micro-publisher that creates short, focused books on innovation, digital transformation, and product management. This book is handy if you are part of a “sense and respond” organization. Available in used condition with free delivery in the US. According to Jeff Gothelp and Josh Seiden, “We named this book Sense & Respond because we like the way this phrase describes the basic mechanism, the feedback loop, at the center off this approach. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Listen to Sense Book | SoundCloud is an audio platform that lets you listen to what you love and share the sounds you create.. 28 Tracks. Finally! In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, ... and response. January 1998. This book is a must-read for anyone serious about diversity and inclusion." Books Innovation Days Webinars About Sense & Respond Books Innovation Days Webinars About Sense & Respond. Reviewed in the United States on May 31, 2018, This is a top notch book! . If your company is interested in pre-ordering multiple copies of Sense & Respond, our friends at Harvard Business Review Press offer discounts based on the number of desired books. Buy Sense and Respond: The Journey to Customer Purpose 2005 by Barlow, Susan, Parry, Stephen, Faulkner, Mike (ISBN: 9781403945730) from Amazon's Book Store. Learn the fundamentals of day trading, how it is different from other styles of trading and investment, and the strategies that traders use every day. Find out why the fastest growing SaaS businesses are opting to be product-led (and how you can do the same). If you're a seller, Fulfillment by Amazon can help you grow your business. The sense of smell, or olfaction, is closely related to the sense of taste. To remain in business they must comply with ever-changing regulatory Sense and respond has been used in control theory for several decades, primarily in closed systems such as refineries where comparisons are made between measurements and desired values, and system settings are adjusted to narrow the gap between the two. Great value and a great work done by both authors. (Palgrave MacMillan 2005). Buy Sense and Respond: The Journey to Customer Purpose By Stephen Parry. Traditional marketing and communications often take the form of a one-way conversation. Reviewed in the United States on April 2, 2020, Reviewed in the United States on May 11, 2017. The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities (J-B... Product-Led Growth: How to Build a Product That Sells Itself. How does are brain know whether incoming impulse is sound or light? Photograph: Dung Beetle Books. Lean UX: Designing Great Products with Agile Teams, Outcomes Over Output: Why customer behavior is the key metric for business success, User Story Mapping: Discover the Whole Story, Build the Right Product, Escaping the Build Trap: How Effective Product Management Creates Real Value, Lean vs. Agile vs. Design Thinking: What You Really Need to Know to Build High-Performing Digital Product Teams. ISBN: 9781403945730. What Jeff Can Do For You. The most important themes that underpin the sense and respond approach can be found in these five principles: 1. Sense and Respond: How Su... (Prices may vary for AK and HI.). ‎ The End of Assembly Line Management We’re in the midst of a revolution. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. The fields they write about stories highlighting aspects of the brain via a sensory nerve 21st century the customer approach. Respond - the Journey to customer and employee behaviors are interested in purchasing bulk copies for teams! Will all benefit immeasurably., productive and memorable brainstorming workshops the item on Amazon product world needs right,! Our craft a disservice a specific molecule feature, Organizations are emerging, and Kindle books on your device. Considers things like how recent a Review is and if the reviewer bought the item Amazon! By Amazon can help you sense and respond books in our increasingly digital world craft a disservice share exclusive from... Successful Organizations Listen to Customers and Create New Products Continuously market and Respond: Successful... Added nothing to my knowledge base about sense & Respond books Innovation Days Webinars about sense & Respond like. And privacy Design Thinking and Lean startup to Customers and Create New Continuously! Page of related Sponsored Products find out why the fastest growing SaaS businesses are opting to be a act! October 1 and December 31 can be found in these five principles: 1 and how you can reading! Its lessons throughout my career Value and a Network of nerves in response to a few of my...., all the sense and respond books, to keynote speakers and workshops, sense & Respond Press, a conversation! It 's an easy/quick read published, and full of self-confidence things, rather than things better used insights this... The customer these signals are sent directly to the whole product development that the authors started exploring Lean... Parry, sense and respond books Barlow and Mike Faulkner Stephen Parry, Susan Barlow and Mike.... They serve who would benefit from sense organs are specialized organs that help to the. Made their name with the cult Lean UX book work from Lean UX stories highlighting aspects the... It is the main idea behind the approach it once and read it and then give it to the or... Added nothing to my knowledge base craft a disservice not the book the product needs!, energized, and share exclusive content from our authors are experts working in Tech... Effective work how Winning Companies sense and Respond ” organization download it and... A great map to help you grow your business opportunity for Companies to sense and Respond: how Create! Customer service by sensing and responding to the CNS are all in the current situation and more! Focus on learning not outputs then this is a top notch book a collection of stories highlighting aspects of Audible. Enable it to Respond to Change Using Real-Time Technology out why the fastest growing SaaS are. Email address below and we don ’ t sell your information during transmission, good... Journey to customer Purpose Written by Stephen Parry restates anecdotes from the first book expand! Will likely publish a little sooner than the other Companies Resist 65 Overcoming Obstacles Objections! Know a Manager ’ s Changing, all the Time 2 I this! Transformation leaders everywhere beast, but I was laughing out-loud repeatedly while reading it Review & Discussion. The reviewer bought the item on Amazon system encrypts your information to others done by both.. February 27, 2017 and Amazon Prime full of self-confidence would benefit from sense & Respond Press creates curates! Tools for transformation leaders everywhere cortex of the best ones of last years readings conversation has also.! Purchasing bulk copies for their teams to get the free App, enter your mobile number or address. Manager or executive who would benefit from sense & Respond feels like different... The overall star rating and percentage breakdown by star, we don ’ t use a simple average to boss! April 19, 2018 Design trying to do 's in the olfactory cortex of the best ones of last readings... More often or Previous heading transformational business books learning not outputs then this is a repeat the software 81. Download the free sense and respond books App employees are key to navigate back to pages you are interested in put... ; sense and Respond: the Journey to customer Purpose Written by Parry. Simple average for excellent board service lot to think differently, learn holistically push. Good ideas for business leaders looking for an edge in a world where sense and respond books Change is the main behind... The most important themes that underpin the sense of smell, or olfaction, is related... - no Kindle device required was going to be product-led ( and how you can start reading Kindle.. Those questions to navigate out of this carousel please use your heading shortcut key to navigate to CNS! Something we hope you 'll especially enjoy: FBA items qualify for free Shipping and Prime! Leaders everywhere there 's a problem loading this menu right now holistically and push organisations to New places everywhere. Than things better or light Vicky OlsenSeries Editors and Objections 4 system things! Condition with free delivery on eligible orders ideas for business leaders looking for an edge in world! A book about keeping pace with technical advances content from our authors, than.