Our business supports our beautiful families (including a freshly-minted teenager and set of twins)! And on these pages, you’re looking to optimize for qualified lead capture. So for each page (or type of page) on the site, we’re going to answer three questions: And the data in Google Analytics is going to help us with that. 4. What are the one or two design challenges that you see which may cause Analytics issues there? Empathize with your users and see where they get stuck. Related: The ultimate guide to improving eCommerce conversion rates (via ConversionXL). They’ll target geography, down to a neighborhood, and optimize for local search. We all know that Google Analytics is the go-to solution for monitoring website usage. We need to be more efficient. He currently wrangles technical content and special projects for the GoDaddy blog. This article is for user experience (UX) designers who want to improve conversion rates and usability of their website or product using Google Analytics. Alright, so we’re two-thirds of the way there. Like; Balkan Brothers Team. So how do we put that into action? Luckily we’ve got a few options to consider here: Custom Reports within Google Analytics. Redesigning your site? Or it could be that the site is more often used in one context than another. But it’s up to us to do the work. The Federal Government collects data on a scale unmatched by any other organization. subdomain, they also don’t use a /blog/ folder in their url either. you might see a significant difference between desktop and mobile traffic behavior. So in this case, separating by type of pet is the best way to go.”. They were all at the root. Very insightful! We can also curate the raw data in monthly reports to our clients. You don’t have control of the thank you pages on your email service providers website. Moz has a solid introductory walkthrough for it. But as a user/customer, I hate contact forms. But what does this look like in Analytics? Analytics2go. No URL means no search rankings, no easy sharing and more friction for visitors who use the back button. Is there a page for each topic? So there’s no way to look at ONLY the blog pages when reviewing their analytics. There they are. They’re not selling products. True confession: we built a site with a huge recipe section, but recipes aren’t in a directory. Every time a designer builds these into a site, they create a tiny gap in Analytics. A competitive analysis provides strategic insights into the features, functions, flows, and feelings evoked by the design solutions of … But if we’re not using that data, what’s the point of installing Google Analytics in the first place? That’s a missed opportunity to rank for each person’s name, and to measure the traffic to each person’s bio. Designing, building, and supporting the web since 2001. With no bio page for each team member? Come by and show off a project, network, or ask a question... Just like your Netflix account, it's okay to share... Join the conversation via an occasional email, Build your website in minutes, not months, The ultimate guide to improving eCommerce conversion rates (via ConversionXL), Top tips for small businesses to dominate local SEO (via GoDaddy), How to get actionable insights with a custom Google Analytics dashboard (via Opt-In Monster). Where does the blog live? To design an effective dashboard, designers must precisely understand how the data will be used and by whom. Tracking the conversion requires events. Check out these collections of templates from KissMetrics, Avinash Kaushik, and ConversionXL. Source: Google Analytics demo account. Instead of abc.com/camps/provider1 and abc.com/doctors/provider2, the urls are now abc.com/directory/provider1 & abc.com/directory/provider2. Every new subscriber goes right into your list. Andy, this was a great article…very practical and helpful! This makes tracking tough. Want to go the extra mile? Whenever I see a contact form, I go back onto the site and try hard to find a direct email address. Augmented analytics is the next wave of disruption in the data and analytics market. “All Pages” report in Google Analytics. When to use long pages? Where does the blog live? Here’s an example of two “pages.” The visitor is on a recruiting site browsing jobs. URL structure is such an important consideration in planning out a website. The HitTail metrics reporting app can … Longtail keywords are easiest to hit but tough to plan. I’d pull the output from the reporting tools above (i.e. It’s a process first developed at Harvard Business School in the early 1950s. Directory ( www.company.com/blog ) why email links but happens everywhere so much more for us little decisions page. 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