Report Methodology for Vital Findings on the Most Visited E-commerce Platforms in Southeast Asia in Q1 2019. By that time, the company predicts that ecommerce purchases will account for 22 percent of total worldwide retail spend â thatâs more than $1 in every $5 spent by the worldâs consumers. not including spend on travel or digital media â Singapore experienced the fastest growth in spend of any of the worldâs larger economies in 2018. Statistaâs DMO data also show that these six Southeast-Asian nations are all in the top ten countries worldwide by annual growth in total online consumer spend, with the region accounting for all of the top four places. In the meantime, if youâd like to take a closer look at the broader digital landscape of each country in the region, click the links below to read our latest local digital reports: Digital, Digital 2019, Specialist, Analysis, Digital 2019 Ecommerce Spotlight Southeast Asia, Simon Kemp, Sarah Moey, Ecommerce, Southeastern Asia, Asia, APAC, Digital, Digital 2019, Analysis, Specialist, Esports, Global, Digital 2019 Q3 Global Digital Statshot, Digital 2019 Global Digital Overview Report, Digital 2019 Ecommerce Spotlight Southeast Asia. Donât worry, we hate spam too. In the 12 months to the end of June 2019, the number of people in Southeast Asia who made online purchases grew by 17 percent, equating to tens of millions of new ecommerce shoppers across the region. digital 2019 southeast asia ecommerce spotlight (september 2019) v01 1. digital2019spotlight ecommerce in southeast asia a compendium of essential data, trends, estimates, and forecasts 2. In future articles, weâll go on to look at the regionâs top ecommerce players and explore key opportunities and challenges, before breaking the opportunities down by country. Thank you! Includes details of spends by category, leading online retailers, and forecasts for the future. December 6, 2019 This past quarter, Shopee and Lazada continue to compete for leading positions in Southeast Asia, putting a strong emphasis on mobile e-commerce. With all sectors taken into account, the GMV of the Internet economy amounted to 3.7% of Southeast Asia’s gross domestic product (GDP) in 2019, up from 1.3% … You can keep track of all the content in this series as we publish it by clicking here. Upcoming articles will take a closer look at: Southeast-Asian ecommerce spend by category (click here), Southeast Asiaâs top ecommerce platforms and retailers (click here), Compelling opportunities and important challenges for the future of ecommerce in Southeast Asia (click here). Southeast Asia B2C E-Commerce Market Report 2019: Focus on Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam - ResearchAndMarkets.com September 17, 2019 04:44 AM Eastern Daylight Time Southeast Asia is experiencing rapid growth of the Internet, digital, social media and mobile activities. Internet Penetration by Country in Southeast Asia August 2019 DataReportal. ASEAN: E-commerce set to dominate the region in 2019 2018 was the year e-commerce established itself as one of the region’s fastest growing sectors. Each article is packed with essential ecommerce statistics, insights, and in-depth analysis, as well … eMarketer reports that total retail sales around the world (offline and online) will top US$25 trillion in 2019, up by more than 4 percent â or more than US$1 trillion â compared to 2018 consumer spend. Alibaba started as a platform for suppliers before launching its consumer businesses. For example, if we focus solely on online purchases of âconsumer productsâ â i.e. As people start to access to internet-powered messaging and calling services like WhatsApp, LINE, or Viber, theyâre less likely to need multiple mobile subscriptions in order to benefit from intra-network calling or SMS deals. But before all of that, letâs take a look at Southeast Asiaâs digital landscape in context. Annual Growth in Total Online Consumer Spend by Country January 2019 DataReportal. Cambodia and Timor-Leste have both seen a similar pace of growth, but both countries started from a much lower base. Read the full article â, All the data, trends, insights, and analysis you need to make sense of ecommerce in Thailand in 2019 and beyond. You can find the complete set of charts for our Digital 2019 Southeast Asia Ecommerce Spotlight report in the SlideShare embed below (click here if thatâs not working for you). Data from Shopify shows that sales on global eCommerce platforms will go up to US$3.5 trillion this year. The company ranks the Philippines, Malaysia, and Indonesia in its top 10 ecommerce growth markets for 2019, and forecasts an annual increase of more than 30 percent in the Philippines. Data from our latest Global Digital Reports show that more than 400 million people across Southeast Asia use the internet today, accounting for almost 10 percent of the worldâs total internet user base. Southeast-Asian Consumer Ecommerce Spend by Category January 2019 DataReportal. For the past few years, Google has teamed up with investment firm Temasek to publish an in-depth report on the internet economy across Southeast Asia. Forrester recently published a report on ecommerce across Southeast Asia, which is packed with insights into the regionâs online retail sector. The Philippines matches the global average at 75 percent, but Singapore comes in just below that average in GlobalWebIndexâs latest round of data, at 73 percent. Read the full article â, Regional overview part 2: what consumers across Southeast Asia are buying online, including annual spends by category, and year-on-year growth trends. Read the full article â, All the data, trends, insights, and analysis you need to make sense of ecommerce in Vietnam in 2019 and beyond. eMarketer takes a similar view to Statista, predicting that Southeast-Asian nations will enjoy strong growth in retail ecommerce spend this year. eMarketer's Projections for Total Retail Spend Between 2017 and 2023 DataReportal. An in-depth look at local ecommerce markets for six of Southeast Asiaâs largest economies: Indonesia, Malaysia, The Philippines, Singapore, Thailand, and Vietnam. With regional e-commerce players going all out to battle for leadership in each of their geographical markets, consumers across ASEAN can expect to enjoy more value, choice and convenience. Weâre expecting them to publish a 2019 update in the coming weeks, but their report from last year already put the gross merchandise value (GMV) of the regionâs internet economy at US$72 billion in 2018. Ecommerce Activities in Southeast Asia September 2019 DataReportal. So, rather than settle on just one perspective, the sections below present a range of different values and viewpoints from some of the more credible reports weâve seen as part of our ongoing research. However, despite high levels of ecommerce adoption in the region, per-capita spend in Southeast Asia is still significantly lower than the global average, especially when it comes to purchases of consumer goods. We assist businesses and brands to manage all aspects of their online business from developing their online store to managing product sales across multiple marketplaces including warehousing, delivery, payment, marketing and order management. Read the full article â, All the data, trends, insights, and analysis you need to make sense of ecommerce in Malaysia in 2019 and beyond. Includes details of spends by category, leading online retailers, and forecasts for the future. Statistaâs Digital Market Outlook (DMO) survey shows that Southeast Asians spent more than US$50 billion online in 2018, with more than half of that spend attributable to travel-related purchases. With rapidly increasing numbers of internet users, and even faster growth in ecommerce spend, itâs clear that Southeast Asia represents one of the most compelling opportunities for retail brands anywhere in the world. eMarketer's Projections for Ecommerce Spend Growth by Region in 2019 DataReportal. Brands Shift Their Focus from Data Gathering to Data Utilization. Published Mon, Nov 11 2019 3:11 AM EST Updated Mon, Nov 11 2019 … Note that all of the links above contain additional data, insights, and analysis beyond the information contained within these charts. As a consequence, people across the region have been consolidating their mobile activities into a single subscription plan. Shopee takes the reign as the most visited e-commerce platform in Southeast Asia with a total average of 184.4 million visits on desktop and mobile web as of Q1 2019. 1. The company’s Internet platform is transforming many of the day-to-day transactions performed throughout Southeast Asia—creating local top-up networks to digitize cash, combining chat messaging with forms of payments and content, and leveraging social-media networks to drive e-commerce. However, these âcontradictionsâ are intentional, and are designed to help readers understand a variety of perspectives on the size of Southeast Asiaâs ecommerce market. Looking ahead, the companiesâ latest forecasts indicate that the size of Southeast Asiaâs internet economy will grow by more than three times between 2018 and 2023, to reach a total of US$240 billion just four years from now. E-commerce in Southeast Asia is behind China and the developed markets of the West, but it is poised to take off in the next five years. Includes analysis of infrastructural issues, cultural and religious considerations, societal trends, mobile payments and the rise of âalternativeâ financial solutions, and more. Thailand, Malaysia, and Vietnam are all ahead of the global average too. In 2018, there were 37.75 million eCommerce users in the Philippines, with an additional 18.02 million users expected to be shopping online by 2022. With the exception of Singapore, the typical shopper in Southeast Asia spends less than a quarter of the global average when it comes to online purchases of consumer goods, with the Philippines registering the lowest average of any country in Statistaâs global Digital Market Outlook study in 2018, at just US$18 per person. The blog post reveals that 144 million people across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam made online purchases in 2018, with a total retail value of US$18.7 billion. This has led many to cancel âadditionalâ plans which are now surplus to their needs, resulting in the reduction in total subscriptions that we see in the annual change data. Access to the full report is restricted to the firmâs paying customers, but an associated blog post makes some of the headline numbers available to the public. E-commerce in Southeast Asia – a global growth bright spot Broad-based economic growth may become a scarcer commodity in 2019, owing to near term macro factors such as global trade tensions and rising interest rate environment. Ecommerce in Southeast Asia This collection of reports and analyses contains everything you need to make sense of the rise of ecommerce in Southeast Asia in 2019. Growth in the field is being driven by changes in consumer behaviour across the e-commerce, online travel, ride-hailing and online media sectors, the e-Conomy SEA 2019 report showed. Either way, with Southeast Asia already home to more internet users than either Northern America or Western Europe, itâs clear that digital represents a compelling opportunity across the region for brands hoping to reach a young â and increasingly affluent â audience. Category mix by order volume across all Lazada markets and business formats in July 2019 Lazada is SE Asia’s Most Comprehensive Ecommerce Ecosystem Category Mix by Order Volume (1) 4% 22% 29% 29% 17% 4% 22% 28% 29% 17% Digital Goods General Merchandise Consumer Electronics Fashion and Accessories FMCG To help you make sense of the increasingly attractive ecommerce opportunities in Southeast Asia, weâll be sharing a series of articles here on DataReportal over the next few days that dig deeper into key numbers for the region, and explore where Southeast-Asian ecommerce trends are headed as we approach 2020. There’s no denying it: everyone’s shopping online. GlobalWebIndex reports that more than 9 in 10 Indonesian internet users between the ages of 16 and 64 now make online purchases each month, compared to a global average of 75 percent. Mobile internet transforming Southeast Asia. We wonât share your details with anyone else.Please read our privacy policy for full details. Read the full article â, Regional overview part 3: the retail brands and platforms that are attracting the greatest interest from Southeast Asiaâs online shoppers. Note: the following sections may include different numbers for what appear to be the same metrics. Ecommerce use around the region has jumped even since we published our Digital 2019 reports back in January. The report also shows that GMV grew by over 40 percent year on year, increasing by more than $20 billion compared to the US$50 billion total market size that the companies reported for 2017. eMarketer's Projections for Retail Ecommerce Spend Between 2017 and 2023 DataReportal. Note: the figures in the chart below are from a different source and cover a different time period compared to the figures in the growth charts above, so the data and trends are not directly comparable. Even with strong growth over the next few years, Forrester projects that onlineâs share of total retail spend will only reach 6.5 percent by 2023. The latest data suggest that the Philippines and Thailand have seen more sluggish growth, but this may be due to a lag in reporting, rather than because of any real slowdown in user growth. In the next article in this series, weâll look at the kinds of products and services that people in the region are buying online, and which categories are seeing the fastest growth. The post Southeast Asia e-commerce themes to look out for in 2019 appeared first on e27. Southeast Asia’s internet economy booming. Lazada saw a -12% decline in total average visits when compared to the previous quarter, obtaining 179.7 million visitors in Q1 2019. 3 contents of this report 1. global ecommerce overview page 006 2. ecommerce in southeast asia page 034 3. That values retail ecommerce more than 30 percent higher than the travel sector, which the companies predict will be worth US$78 billion by 2023. The total value of ecommerce spend in Southeast Asia passed US$50 billion in 2018, growing by more than 20 percent compared to 2017 spending. Read the full article â, All the data, trends, insights, and analysis you need to make sense of ecommerce in the Philippines in 2019 and beyond. Thailand comes in second at 74 percent, while the Philippines and Malaysia both see mobile commerce adoption rates in excess of 60 percent. New e-commerce regulations, Omnichannels and user-generated content are some of the things 2019 has in store for the e-commerce marketplace Please verify your address ( ) — click the link in your verification email. Youâll also find details of leading retail brands and platforms in Southeast Asiaâs ecommerce industry, as well as forecasts and predictions for the future. Even if we allow for differences in GDP per capita, Southeast Asiaâs online shoppers still trail the global average when it comes to the share of their retail spend that they allocate to online purchases of consumer goods, with the Philippines once again coming in at the bottom of the global rankings. ... Southeast Asia B2C E-Commerce Market 2019 code:1450. The top e-commerce companies in Southeast Asia, Q2 2019 Lazada maintains its leading position with the most monthly actively users (MAU) on its mobile app in four country-specific markets, Q2 2019. The latest data from the APJII suggests that the number of internet users in the country has grown by 20 percent over the past 2 years, equating to an increase of roughly 29 million new users. Mcommerce Use Amongst Internet Users Aged 16 to 64 by Country in Southeast Asia September 2019 DataReportal. However, these growth figures are somewhat dampened by the travel sector, which currently dominates Southeast Asiaâs ecommerce landscape, and is already relatively well established. Includes details of spends by category, leading online retailers, and forecasts for the future. However, B2B ecommerce’s impact in Southeast Asia isn’t comparable to its gains in China and India. Once again, Indonesia leads the way, with almost 80 percent of the countryâs internet users aged between 16 and 64 reporting that they bought something online via a mobile device in the past month. Southeast Asia is currently a very attractive market for companies involved globally in the e-commerce sector and smaller local players. That figure represents year-on-year growth of more than 20 percent, compared to 2018 spend of just under US$3 trillion. Hundreds of millions of people across Southeast Asia are already shopping online, and the region enjoys some of the highest rates of ecommerce adoption in the world. Includes analysis of platform preferences by device, and a closer look at key players in some of the regionâs top ecommerce categories. This is partly a consequence of people across the region upgrading to internet-connected smartphone devices. By then, these 45.77 million eCommerce users will spend an average of US$48.72 online. Projected Value of the Online Economy in Southeast Asia Between 2018 and 2025 DataReportal. _ Photo by mahda doglek on Unsplash . Digital 2019 Spotlight: Ecommerce in Southeast Asia, Top Ecommerce Categories in Southeast Asia in 2019, Leading Online Retailers in Southeast Asia in 2019, The Future of Ecommerce in Southeast Asia. eMarketer forecasts double-digit growth in ecommerce spend for the foreseeable future too, projecting total global ecommerce spend of more than US$6.5 trillion in 2023. Much of this growth in internet users has come from Indonesia, which is also home to Southeast Asiaâs largest population. As the 2018 reportâs authors note, Southeast Asia is experiencing âsuch drastic market accelerationâ that they felt the need to increase their projections by a hefty 20 percent. However, the companyâs research also shows that shoppers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam spent a combined US$23.7 billion on online consumer goods purchases in 2018, representing a 27 percent year-on-year increase. The latest trends also indicate that Southeast Asia will continue to enjoy double-digital growth in ecommerce spend well into the next decade, fuelled by increasing numbers of internet users, greater familiarity with online shopping, and improved consumer spending power. The company’s mobile app ranked first in active users in the Philippines, Thailand, Malaysia, and Singapore. Read the full article â, All the data, trends, insights, and analysis you need to make sense of ecommerce in Indonesia in 2019 and beyond. Commerce.Asia Enterprise provides businesses with a one-stop solution to enable them to sell online. Just over a decade ago, almost four in five Southeast … Over the past three years, it has been the most dynamic sector of the digital economy accounting for close to US$11 billion in gross merchandise value (GMV) in 2017, exceeding US$23 billion in 2018. Reports from the 2019 Global Ecommerce Fraud Management and 2018 CyberSource Online Fraud Benchmark in Southeast Asia have identified the most common types of fraud in e-commerce which are identity theft, phishing (posing as a trustworthy entity to acquire personal information like usernames and passwords), account takeover (illegally accessing someone’s … 2019 will be a promising year of change and growth for the e-commerce industry; from the emergence of new ways to experience commerce to platforms playing a central role for brands coming online. Includes details of spends by category, leading online retailers, and forecasts for the future. Weâll take a closer look at Statistaâs DMO data broken down by country and by category in future articles in this series, so be sure to check back over the coming days for those. Shopee has come out on top as the most visited eCommerce platform in Southeast Asia, beating Lazada (#2) and Tokopedia (#3) with a total average of … Indeed, the latest APAC report from GSMA Intelligence shows steady growth in the number of unique mobile users across Southeast Asia, although the company only makes detailed data available to its paying customers. In their analysis of the full report, KrAsia states that Forrester forecasts a compound annual growth rate (CAGR) of more than 40 percent in the Philippines through to 2023, and a CAGR of almost 20 percent in Indonesia over the same period. Annual Growth in Total Online Consumer Spend (All Categories) January 2019 DataReportal. Statistaâs DMO data show that online shoppers in the city state spent more than US$4.1 billion on consumer goods last year, up by more than 35 percent versus 2017. That puts APAC at the top of the companyâs global ecommerce growth rankings for 2019, despite the region already accounting for two-thirds of the worldâs total ecommerce market. Read the full article â, All the data, trends, insights, and analysis you need to make sense of ecommerce in Singapore in 2019 and beyond. 8 Trends That Will Shape Southeast Asia Ecommerce in 2019 March 4, 2019 Market Trend ecommerceIQ, a research unit of aCommerce, predicts the trend of e-commerce in Southeast Asia 1.Brands Shift Their Focus from Data Gathering to Data Utilization Annual Growth in Online Consumer Goods Spend January 2019 DataReportal. eMarketer's Projections for Retail Ecommerce Sales Growth by Country in 2019 DataReportal. Malaysia also saw the value of its residentsâ online consumer goods purchases grow by more than 30 percent year on year, while Vietnam came a close third in the global growth rankings, with annual spend increasing by 29 percent versus 2017. Includes details of spends by category, leading online retailers, and forecasts for the future. Unicorns of ASEAN: Lazada × In 2019, over 21,897 (BPA audited) technology buyers and professionals attended eCommerce Expo Asia and its co-located events, Big Data & AI World, Smart IoT and Technology for Marketing Asia. The biggest differentiator … Three of the largest Southeast Asia eCommerce platforms—Shopee, Lazada, and Zalora—went head-to-head in a bid to be crowned the champion of both the 9.9 and 10.10 sales events in … Ecommerce ARPU by Country January 2019 DataReportal. When we take a closer look at other online shopping categories, an even more compelling growth story starts to emerge. The postâs author goes on to note that regional spend will grow by more than 20 percent per year over the coming years, to reach a total of US$52.6 billion in 2023 â almost three times the value that the firm projected for total 2018 spend. The contest for a place in the market will be fierce and the contestants many. While the trends are clear, individual winners and losers are still to be determined. Retail E-Commerce in Southeast Asia on a Growth Path. Second largest country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. Regional overview part 1: an overview of ecommerce trends across Southeast Asia, complete with key data and statistics, headline analysis, and broader, global findings for comparison and context. However, this reduction in subscriptions should not be interpreted as a decline in the number of individuals using mobile devices. Includes details of spends by category, leading online retailers, and forecasts for the future. Adopting a multilocal mind-set is in the DNA of Garena Group, based in Singapore. The e-commerce market of Southeast Asia is substantial, and still developing at a rapid pace. That number continues to grow, too. Read the full article â, Regional overview part 4: a detailed examination of the challenges and opportunities that are shaping the future of the ecommerce industry in Southeast Asia. At 58 percent, Vietnam is ahead of the global average of 52 percent, but Singapore comes in just below that average, at 51 percent. Despite some differences across the estimates and forecasts detailed above, they all seem to agree on one thing: Southeast Asiaâs ecommerce opportunity is growing rapidly. Meanwhile, 57.9% of shoppers in the Asia-Pacific region (which includes Southeast Asia) buy products from abroad, and our contribution to worldwide eCommerce will jump to US$1.4 trillion by 2023. All data on the total visits on desktop and mobile web in this study were taken from global traffic figures from the respective websites as of April 2019 from SimilarWeb. Shopee and Lazada neck-and-neck on mobile Despite that, Tokopedia, Bukalapak, Tiki and Sendo are still making great strides, according to a new report by iPrice Group and App Annie. The company also estimates that roughly $1 in every $7 spent on retail around the world will be spent online in 2019, with global ecommerce spend totalling more than US$3.5 trillion for the year. The gross merchandise value of Southeast Asia's internet economy remained at $100 billion this year -- a figure it exceeded for the first time in 2019 -- and was projected to … In the 12 months to the end of June 2019, the number of people in Southeast Asia who made online purchases grew by 17 percent, equating to tens of millions of new ecommerce shoppers across the region. Analysts take quite different views on the size of Southeast Asiaâs ecommerce market though, which is reflective of the challenges associated with gathering and reporting timely data in the regionâs fast-evolving markets. Also includes data on global ecommerce spending by category for comparison. Whatâs more, growth seems to be consistently strong in each of the individual country markets across the region. This collection of reports and analyses contains everything you need to make sense of the rise of ecommerce in Southeast Asia in 2019. For 2025, the Indonesian e-commerce market was predicted to generate 83 billion U.S. dollars in online retail sales, increasing from 21 billion U.S. dollars in 2019. Of the US$240 billion total GMV forecast for 2023, the report states that more than US$100 billion will come from ecommerce. Cambodia and Timor-Leste have both seen a similar pace of growth, but both countries started a. 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