This puts the “who is this for?” ahead of what is being advertised and sold (if you’re writing online, Brian Dean discusses doing this for. You must determine accurately, in advance, what your customers’ priorities are. Look at the flaws and disadvantages of your product, service, business, or proposition as problems and obstacles as building blocks in a believable, interesting, and persuasive message. Who else has tried selling them something similar, and how has that effort failed? If you like The Ultimate Sales Letter, you may also enjoy the following books: ...and I’ll show you how to live better and work smarter—faster than you ever thought possible. We’re fascinated by those who can predict the future. Did you write to the right length? The Ultimate Sales Letter, 4th Edition Attract New Customers. Do not arrive as an interruption or disruption, attempting to divert your reader’s attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. "),c=g;a[0]in c||!c.execScript||c.execScript("var "+a[0]);for(var e;a.length&&(e=a.shift());)a.length||void 0===d?c[e]?c=c[e]:c=c[e]={}:c[e]=d};var l=function(b){var d=b.length;if(0. Read PDF The Ultimate Sales Letter Authored by Dan S. Kennedy Released at - Filesize: 1.6 MB Reviews This ebook is definitely not effortless to get going on looking at but quite entertaining to read. If you haven't heard of record-smashing singer and songwriter Mariah Carey, is there any hope for you? Exactly what it promises to be - clear, concise and thoroughly entertaining. The Ultimate Sales Letter: Attract New Customers. Did you make your copy personal and conversational (not institutional)? Another form of flagging is to focus on the “ill to be cured” or “problem to be solved.” This is usually best done by posing a question, as in these examples. Make the Guarantee the Primary Focus of the Offer. Search for Library Items Search for Lists Search for Contacts Search for a Library. Kennedy refers to “. Old but still valid arguments about how to write a great ad copy. Kennedy offers a system which will need to be reviewed again and again to get all that this book has to offer. Actually, The Ultimate Sales Letter is worth closely studying as a marketing piece. Here’s the scoop: This book looked kind of iffy when I first picked it up, but it was a very quick Saturday read. You can divide recipients into two personality extremes: the impulsive and the analytical. Create lists, bibliographies and reviews: or Search WorldCat. You can give your guarantee a different twist by presenting it as a free trial offer. Your sales letter is your digital salesman and if it does a terrible job, you can say goodbye to any chances of you making even $1 online. Search. News; Fashion. Recommended. Welcome back. Treat it as your personalized cover letter that will … The Ultimate Sales Letter, 3rd Edition shows you how to write letters that … He pulls no punches. The one drawback of the book is that Mr. Kennedy did not cull his system into one or two simple outline pages for sales letter writers to refer to over and over and over. Add a P.S. List every possible feature and benefit, then organize them by importance. This is really geared toward offline marketers but onliners can use it too. In business-to-business sales letters, it’s very important to talk about, promise, and if possible, demonstrate ROI. 7:26. Kennedy refers to “The $2 billion dollar sales letter” from The Wall Street Journal as a good example of putting the reader in “either/or” camp. Enjoyed this and got some good info out of it on steps in crafting a sales letter. Did you bust up paragraphs, keep one idea per paragraph, and make the letter easily readable? It takes time and the copy need to be great to get people to take action. , by “frontloading” your target keyword at the front of your headline). As a marketer, I know that I can stand out even more if I can add this particular skill. Boost Your Sales” as Want to Read: Error rating book. While the first edition of The Ultimate Sales Letter is well over 20 years old, it was the first book my business coached suggested I use when I was ready to write my first sales website. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. Before writing, you may find it useful to build reference lists or stacks of 3-by-5-inch cards—“What I Know about Our Customers … about Our Product … ” and so on. Write Well to Sell Big! by Dan S Kennedy available from Rakuten Kobo. I like the practical approach Dan Kennedy takes with that book. By acknowledging the flaws, you force yourself to address your letter recipient’s questions, objections, and concerns. Writing copy that sells is not a creative act so much as it is a mechanical process, adhering to formulas, and assembling essential component parts within a reliable framework. Must read if you are in advertising or marketing field or any other proffession - it will help you to tell the story better. Great thing about copywriting is that it never gets old. But too many sales letters end up in the junk file or the wastebasket. It sometimes pays to exaggerate our ROI promise, then bring the reader back down with copy like this: … and even if I’m only half right, you’ll still pocket over $ …. However, most sales letters end up getting tossed in the junk mail pile. (function(){var g=this,h=function(b,d){var a=b.split(". What do they secretly, ardently desire most? May 6 2018, admin uploads The Ultimate Sales Letter.The The Ultimate Sales Letter has been created for your inspiration with ideas and combined by follow trend of printable Letter, so the The Ultimate Sales Letter will give you the real of certificate, template, letter you need. Early in the process of putting together your sales letter, think about getting the finished letter into the hands of people who can respond. I read an edition from 2000, and while the examples were about physical letters, the principles, ideas, models and tools are still very useful today, just applied in the digital market places. as a good example of putting the reader in “either/or” camp. 224 pages. When using problem, agitate, solution, first, define the customer’s, in clear, straightforward terms (saying only enough to elicit agreement). Also known as “Scarcity” (See Influence by Robert Cialdini). [CDATA[ I can't say it changed my life. He pulls no punches. Read my articles, books, ebooks. Thousands (Hundreds, Millions) Now ________ Even Though They ________, One of the simplest ways to strengthen a headline is attaching a “flag.” The Flag is brief, as brief as a single word, stuck on the front of the headline, to reach out and grab the attention of certain specific prospects, by telegraphing that the message is specifically for them. Nothing stops sales dead in it's tracks faster than poorly written sales letters. If you haven't figured that out by now (look at the gas prices, cost of homes, food, etc.) Did you choose and use devices to create urgency and spark immediate action? For example: “Receive a full 100 percent refund of every penny you paid.”. Once the problem is established, clearly and factually, inject emotion and. Did you make a list of reasons not to respond? Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. He doesn't make you guess the learnings on your own but clearly mentions what he's trying to teach you. Want to be successful? Sometimes that aspect is a little overwhelming because just because someone like me can appreciate good copy doesn't mean it's easy to replicate. You can sometimes increase the effectiveness of your entire sales letter by making the guarantee the featured item. … and take care to survive the sort and command attention and pique interest immediately upon being opened? The third edition, published in 2006, deals mostly with printing and mailing sales letters, but many of the principles of sales copy are timeless and apply to any medium. Did you write at least one PS at the end of the letter for a strategic purpose. ("naturalWidth"in a&&"naturalHeight"in a))return{};for(var c=0;a=d[c];++c){var e=a.getAttribute("pagespeed_url_hash");e&&(! Will reread this book and implement more of what it says into my workflow. And after all, Dan Kennedy is the master of marketing. In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. The Ultimate Sales Letter 4Th Edition; The Ultimate Sales Letter 4Th Edition Summary. Then he suggests that you “get ‘into’ the offer”. Edit for Clarity! LIST PRICE $14.95 PRICE MAY VARY BY RETAILER. Write these items down in order of priority. Real prospects are hungry for information. Your Video Sales Letter to Shoot Your Client's Sales Through the Roof" ... or words to that effect. Use a carrot such as throwing in an additional bonus (“If you act right now, you’ll also receive…. The Ultimate Sales Letter Quotes Showing 1-6 of 6 “Always enter the conversation already occurring in the customer's mind.” ― Dan S. Kennedy, The Ultimate Sales Letter: Attract New Customers. 50 Tips and Insights About Productivity, Happiness, and Life. The ultimate sales letter is the one that is attaining its purpose. There are no discussion topics on this book yet. Copywriting basics. eBook Unabridged Audio Download. Once again, want to know more? He starts out with suggesting you “get ‘into’ the customer”. Is there a built-in bias to the way they make decisions? Dan Kennedy reveals why he's the highest paid copywriter in the world in this book. (Actually, I can wait but only for a day: first I need to type up my notes!). Boost your Sales. Be deliberately redundant. Dan Kennedy reveals why he's the highest paid copywriter in the world in this book. The Ultimate Sales Letter is an essential book for every business leader, whether they plan to write their own sales letter copy or hire a copywriter to do the job. Put simply, he works hard to collect the information a lazy man would say an excessive amount that he needs for each part of the sales letters he writes. Old, but still good. Android L Will Keep Your Secrets Safer. This is one of those dense marketing How-To's that you'll want to read over and over, and one in which you'll pick up new pearls with each read. you'll see things are changing. The Ultimate Sales Letter. [Dan S Kennedy] Home. Rather, enter the conversation already occurring in their mind, Organize your product or service’s features and benefits in order of importance, Build credibility by admitting openly discussing the drawbacks to your offer, No one is sitting around hoping and praying that he or she will receive your sales letter, Step 3: Create a Damaging Admission and Address Flaws Openly. This handy guide lays out in clear language all practical steps one needs to run through to write a persuasive sales letter. Did you keep the reader moving, with yes-momentum and end-of-page carryovers? Kennedy’s sales trainer friend, the famous (late) Cavett Robert, said to sell life insurance or cemetery plots, you have to make your customer see the hearse backed up to the door. Are you writing to your reader about what is most important to him/her (not you)? Demonstrating ROI puts you in the position of “selling money at a discount.”. All Dan Kennedy books I have read are informative, a little irreverent, and straight to the point. What are their top three daily frustrations? Paper book, Kindle. Great book for any type of Marketer or Sales Person. We’d love your help. Want to breat from the fold? Fill-In-the-Blank Headlines with Examples. The Ultimate Sales Letter High quality books. I get something new out of it every time I read it. The purpose of sales letters. b. When using problem, agitate, solution, first, define the customer’s problem in clear, straightforward terms (saying only enough to elicit agreement). Did you make careful choices about your presentation of price? Did you develop “damaging admission copy” about those flaws? Boost Your Sales by Dan S Kennedy. Audio Tour App Detour Steers You Away from the Typical Tourist Traps. Nothing stops sales dead in it’s tracks faster than poorly written sales letters. “Always enter the conversation already occurring in the customer's mind.”, “Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. Paperback – Feb. 14 2011 by Dan S Kennedy (Author) 4.7 out of 5 stars 214 ratings. by Adams Media, The Ultimate Sales Letter: Attract New Customers. In short, understand the customer. Good solid foundation for writing sales letters that can be applied across the board. Kennedy’s “10 Smart Market Diagnosis and Profiling Questions”. And he shows how to write copy that any business can use. This step is the way to be certain you incorporate as many successful strategies, formulas, and techniques as possible in your sales letter. The Ultimate Sales Letter Really good introduction to copywriting. Great sales copy is a must if you want to entice new customers or bring back the ones who have bought from you before. Write Well to Sell Big! As a newbie I found it a bit over my head with all the new concepts, but it is so well written that I am positive a second read through as I gain more understanding is going to power up and sales letters I write! Book Cover Image (jpg): The Ultimate Sales Letter, 4th Edition. It's fine. The ultimate sales letter. This is an incredible book! What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling? Boost your Sales. AudioTech, Inc. - 1314 Kensington Road #4953 - Oak Brook, IL 60522-7150. I like his renegade attitude. Sometimes that aspect is a little overwhelming because just because someone like me can appreciate good copy doesn't mean it's easy to replicate. Very insightful and practical. Write Well to Sell Big! Who else has sold more than 200 million... To see what your friends thought of this book, copywriters, marketers, entrepreneurs, business owners. *FREE* shipping on qualifying offers. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually. See all formats and editions Hide other formats and editions. The hand rail is going a little faster than the moving sidewalk. This puts the “who is this for?” ahead of what is being advertised and sold (if you’re writing online, Brian Dean discusses doing this for on-page SEO, by “frontloading” your target keyword at the front of your headline). Want something accademic, just unapplied theory? Did you identify a Hidden Benefit to use? Ask yourself, “What will your customers be thinking about and talking about the day they receive or see your sales copy?”. Did you look at, compare, and consider different envelope faces? Every time I read the book, there's more to absorb. Want something accademic, just unapplied theory? You also enhance your credibility. … Is the letter enjoyable to read? Your copy needs to polarize your audience. Filled with useful tips and techniques, Dan S. Kennedy's book is a handy guide to writing sales letters that boost your sales. Did you raise and respond to the reasons not to respond? Step 3: Create a Damaging Admission and Address Flaws Openly Did you develop and present a strong guarantee? Now in its fourth edition, The Ultimate Sales Letter offers relevant … This technique relies on what is sometimes called the “bandwagon effect,” creating the idea that a huge trend has developed, everybody is getting involved, and anyone who passes it up is, quite simply, an idiot. The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales. Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. Adding to the library. And you must address their priorities, not yours. Were you able to appeal to the ego of your buyer? The Ultimate Sales Letter, 4th Edition: Attract New Customers. February 1st 2006 If we were writing a sales letter for an ordinary apple, instead of just saying that “an apple a day keeps the doctor away,” we might list every vitamin and mineral provided by the apple, then list every health benefit delivered by each of those vitamins and minerals. By Dan S Kennedy. (Not longer than need be due to poor or sloppy editing, but not shorter than necessary to deliver the best presentation?). [Kennedy, Dan S] on Amazon.com. Did you picture your piece in a stack of mail held by your recipient, sorting it over a wastebasket? Go to college. … then find ways to ask them, raise them, and answer them? 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